Warmth in the Cold of Winter, Love for Young Hearts

Beiji Industrial Group Joins Hands with the Wují County Government to Donate Winter Clothing to Children in Need

As winter deepens, kindness brings warmth. On January 24, 2026, the “Warmth in the Cold of Winter” donation event for children in need was successfully held in Wují County. Responding actively to the government’s call and fulfilling its social responsibility, Beiji Industrial Group donated warm down jackets worth over RMB 40,000 to 92 underprivileged children across the county. Through this meaningful action, the company conveyed genuine care and the warmth of corporate compassion.

The event was organized by the Wují County Civil Affairs Bureau. Attendees included Comrade Niu Yintong of the Standing Committee of the County People’s Congress, Comrade Li Long of the County Committee, and Mr. Qin Libin, Vice Chairman of Beiji Industrial Group. Leaders from relevant departments, staff members, and representatives of the recipient children also took part in this heartfelt initiative.

At the beginning of the event, the host introduced the background and purpose of the “Warmth in the Cold of Winter” campaign, emphasizing that caring for and protecting children in difficult circumstances is a shared responsibility of society as a whole. It requires sustained collaboration among government, enterprises, and all sectors of society to build a strong and reliable child welfare support system.

Amid warm applause, Mr. Qin Libin, Vice Chairman of Beiji Industrial Group, delivered a speech on behalf of the company. He shared: “As a company committed to public welfare, we feel both honored and deeply responsible to take part in this initiative that spreads warmth and goodwill. We firmly believe that a company’s growth is inseparable from the support of society, and giving back to the community and caring for others is an essential responsibility of any enterprise. Although the path of public service is long and challenging, perseverance leads us forward. In the future, we will continue to uphold our social responsibilities, actively participate in public welfare initiatives, and fulfill our corporate mission through concrete actions, contributing to a warmer and more harmonious society.

Comrade Niu Yintong of the Standing Committee of the County People’s Congress spoke highly of the event. He noted that the activity fully reflects the Party and government’s strong concern for children in need, and highlights the positive example set by caring enterprises such as Beiji Industrial Group in taking initiative and giving back to society. He emphasized that children represent the future and hope of the nation, and safeguarding their basic rights and supporting their healthy development is a shared mission for all. He called on more caring enterprises and individuals to join in these efforts, pool collective strength, and help children in difficulty overcome temporary challenges, grow healthily, and realize their potential.

In a warm and touching atmosphere, attending leaders personally presented the brand-new down jackets to the children, filling the venue with heartfelt warmth. To recognize Beiji Industrial Group’s charitable contribution, Comrade Li Long, on behalf of the event organizers, presented an honorary certificate to Mr. Qin Libin. This certificate not only acknowledged the company’s generous donation, but also affirmed its long-standing dedication to public welfare.

As the event drew to a close, all participants gathered for a group photo, capturing this moment filled with love and warmth. The “Warmth in the Cold of Winter” initiative not only provided children with tangible material support, but also delivered heartfelt care and encouragement from all sectors of society.

Love flows through the winter; compassion warms Wují. We firmly believe that under the strong leadership of the county Party committee and government, and with the continued care and support of society, every child will be gently protected, grow strong under the sunshine, and embrace a brighter future. Let us move forward hand in hand, continuing to contribute to the happiness of children and the promise of tomorrow, and together write a new chapter in the development of child welfare in Wují County.